“I can tell you what it is that makes you successful … It’s the blind, relentless, and constant pursuit of excellence.” -Greg Glassman, CEO of CrossFit
Greg Glassman created what has become the fasted growing fitness movement in history, which he called CrossFit. His idea was that in regards to what you do for you clients, always pursue excellence. Not growth, nor money or fame, but a singular and unyielding commitment to excellence. For us at Chicago Prostate Cancer Center, we are committed to providing the most comprehensive and effective treatment for prostate cancer, which we believe is Brachytherapy. Dr. Moran’s idea for this center was, in his own words, to be a “Center of Excellence.”
What does this mean? What are we actually saying by declaring we are a center of excellence? What we are saying is that we are singularly focused on one procedure. One procedure that we see has incredible outcomes, minimal complications, and provides the most comfortable situation for the patient to manage his prostate cancer.
From the minute you contact us or walk in the door, every staff member is able to answer basic questions and concerns about prostate cancer, and brachytherapy. We all know what prostate cancer is, what brachytherapy and the Stereostatic Tranpirenial Prostate Biopsy are, and the success rates for our procedures. For things that go beyond our baseline area of knowledge, we can defer up our staff line which each person knowing more and more. Why is this valuable?
Well, it is valuable because this ensures that when a patient finally has his consult with Dr. Moran they already know what we do and what we are about. For Dr. Moran, he knows that his staff has provided the best and most consistent information all the from the first moment of contact to the patient finally meeting him. I cannot overstate how powerful and incredible that is to have an organization so singularly committed to a methodology that everyone you meet knows how to direct and engage you directly.
At the end of the day, having a center of excellence in appearance but not in the statistics of our patients outcomes is futile. It actually misses the point of healthcare entirely. Having a center with great outcomes in treatment, but that is unwelcoming ends up being cold and distant to the patient. What we aim for at Chicago Prostate Cancer Center is to bridge both together. To have amazing outcomes in regards to our singular treatment focus, and also have a friendly and knowledgeable staff.
We aim to bridge the gap between the treatment of the disease and the treatment of the person. To echo Greg Glassman with what Aristotle said centuries before, “We are what we repeatedly do. Excellence, then, is not an act, but a habit.”